Autoresponders have been available using email for several years. They allow you to send a series of messages to customers over a period of time, such a set of reminders. Now you can use autoresponders with RSS to send out your messages.
One of the problems with using email is that you can easily be accused of sending spam or your sales messages could be stopped by spam filters. This means a percentage of your messages are not reaching. As email is push technology you can send an email but you cannot be sure it has reached its recipient.
With RSS being a pull technology you cannot be accused of spamming as it is the users software that requests the RSS messages from you. RSS messages will always reach there intended target as it is the RSS reader or RSS aggregator that fetches the messages.
RSS Autoresponder is such a system that allows you to publish autoresponder messages as well as conventional RSS feeds. If you already use email autoresponders then switching to using an RSS autoresponder will mean you will benefit from higher delivery rates and so potentially increase the effectiveness of your autoresponder campaigns.
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