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The value of an RSS subscriber at 30 dollars

Have you ever wondered how much each subscriber to your RSS feed is worth. Well according to Mark over at 45n5 that magic number is currently $30. Mark arrived at this figure by dividing the price blogs have recently sold for by the number of subscribers to the blog.

I have previously made predictions about RSS playing a more important role back in October 2006. It looks like RSS is now an important metric to measure the success of a site and it is also starting to play a larger role in deciding the monetary value of a blog.

RSS subscribers and their value

Although Mark's use of RSS as a measurement of value was just a bit of fun it does show that RSS is a valued metric. A year ago most webmasters and readers would not have placed much if any value in the number of subscribers you have.

As RSS becomes a more valued metric the value of the RSS feed itself will grow. There are going to be more advertisers willing to buy advertising in an RSS feed and the value of RSS will grow. This is because many RSS subscribers do not click through to the website itself but use the feed to consume the content.

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