It seems that secret RSS messages are all the rage these days. Publishing messages that only appear in your RSS feed can encourage casual web visitors to subscribe to your feed.
John Chow over at JohnChow.com is also running a contest. Knowing John I am sure this is one of his evil genius plans. By running the contest for RSS subscribers only he is encouraging you to become an RSS subscriber.
How does an RSS contest get you more subscribers
You have probably already seen the flaw in this plan. How can you get non RSS subscribers to subscribe with a contest that can only be seen by RSS subscribers? A long question but with a thankfully short answer - Linkbait. That's right once bloggers find out about this they will, like me, blog about it. People will tell their friends about it and therefore get some more loyal RSS subscribers.
At least I hope that was John's plan otherwise Iv'e just ruined another secret RSS competition.
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