RSS is now one of the most valuable metrics on the net. Increasing your RSS subscriber count is a measurable way to show the popularity of your site. As RSS is an opt in way for readers to view your site contents, they can easily stop being a subscriber at any time.
It shows how far RSS has come when John Chow and Shoemoney start a competition to see who can get the most new subscribers in a month. Notice how it wasn't a competition to get the most traffic or the most subscribers to an email list but who can get the most RSS subscribers.
Why RSS subscribers
John and Shoe are both canny marketers and know the value of RSS. RSS is a transparent metric that shows a loyal readership. If a site starts to slide in it's content then readers will no longer subscribe. They would rather gain an RSS subscriber than an extra visitor.
Whilst the challenge is a bit of fun there is also a serious reason John and Shoe have gotten together to run this little competition. At the end of the competition they will both have a larger loyal subscriber base. This competition has gained them a large number of new subscribers which generally means more revenue for them.
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