John Chow on full feeds

Having previously covered publishing full feeds I was interested to read what John Chow has had to say on the subject. One concern is that it is more difficult to monetize feed than it is to monetize a blog.

John offers some techniques for attracting users back to your blog. These include encouraging users to make comments and linking to older posts. He also suggests embedding videos in feeds because RSS readers cannot play embedded video although I am sure this is not true as Bloglines plays embedded videos.

Although RSS advertising is limited John does offer a couple of recommendations. I have covered RSS advertising here before so won't go into detail.