Having previously covered publishing full feeds I was interested to read what John Chow has had to say on the subject. One concern is that it is more difficult to monetize feed than it is to monetize a blog.
John offers some techniques for attracting users back to your blog. These include encouraging users to make comments and linking to older posts. He also suggests embedding videos in feeds because RSS readers cannot play embedded video although I am sure this is not true as Bloglines plays embedded videos.
Although RSS advertising is limited John does offer a couple of recommendations. I have covered RSS advertising here before so won't go into detail.
OR subscribe via Email Feed Compare Feedburner subscriber graphs RSS advertising with Bidvertiser 3 things you really want to know about RSS Checking your own RSS feeds Selling RSS subscribers a sad day RSS Hugger FeedBurner feed count drop The value of an RSS subscriber at 30 dollars John Chow vs Shoemoney RSS competition How to display your RSS subscriber count How to transfer an RSS feed in FeedBurner RSS spam Protecting your RSS feeds image replacement Exchanging RSS feeds to increase subscribers River of news is now a flood and how not to drown in it The Best RSS podcast reader FeedGhost contest winner and the eBay RSS experiment RSS Brief feed summary RSS adgregation with Blogrush More secret RSS competitions Books about RSS Displaying RSS How to RSS News readers PHP RSS RSS advertising RSS Articles RSS autoresponders RSS content RSS in action RSS News RSS promotion RSS Publishers FAQ RSS publishing tools RSS resources RSS Subscribers FAQ RSS thoughts RSS tips and advice RSS tools reviewed RSS validators RSS widgets and tools Site admin