Google buys FeedBurner

Google's strategic take over of the internet continues hot on the heels the YouTube buyout comes the news the Google now own FeedBurner.

FeedBurner manages some 600,000 RSS feeds that are read by 2 million people everyday. That's a lot of eyeballs and that is one of the main reasons why Google have made the purchase.

What does this mean for FeedBurner users

At the moment nothing will change. FeedBurner is just a cog in Google's plan for internet domination. Google didn't have a foot in the RSS door so why not buy the market leader , plus it will make a niche partner for Google feed reader.

Long term it looks like FeedBurner will be a channel for advertising to be integrated into their Adsense and Adwords systems. This will probably mean it will be easier for publishers and advertisers to use RSS as an advertising channel.